Master in M2I Eng

Graduates of the M2I Eng programme go on to careers in marketing strategy, brand management, and digital marketing. This master’s programme is based at Bremerhaven University of Applied Sciences, which offers a unique combination of theoretical knowledge and practical experience through its Marketing hoch zwei Institut (M2I).

Headed by Prof. Dr. Birte Kemmerling and Prof. Dr. Barbara Kleine-Kalmer. The programme focuses on strategic, digital, and sustainable marketing topics, with a strong emphasis on practical projects and industry collaborations. Students work on real-world projects with companies like Allos Hof-Manufaktur, STRÖER, and Reishunger, gaining hands-on experience in areas such as strategic and digital marketing.