Master in MA Marketing Management

For Master in MA Marketing Management, tuition comes to 8,158 EUR per year.

The University of Europe for Applied Sciences (UE) offers the Marketing Management MA, which includes modules like 'Strategic & Digital Marketing' and 'Internal Marketing & Culture Shaping'. The curriculum is designed to equip students with both theoretical and practical skills, and includes case studies, practical projects, and internships with renowned business partners, including DHL.

Students will learn to navigate the dynamic marketing landscape, integrating digital trends and evolving social values into their decision-making processes. The programme focuses on developing strategic and operational expertise, with a strong emphasis on digital marketing and brand management. Graduates are prepared for roles in strategic marketing, online marketing, performance marketing, e-commerce, brand management, and product management in agencies or large companies, with the added benefit of studying in Hamburg, a vibrant business metropolis and cultural centre.

Hamburg offers a dynamic environment for teaching marketing management skills, with its variety of industries, including media, logistics, and finance. The city's strategic location as a major port city and global trade hub provides unique advantages for students interested in international marketing and global business.