Master in Management: Marketing Concentration

The online Master of Science in Management with a concentration in Marketing at the University of Maryland Global Campus is tailored for working professionals seeking to advance their careers. This one-year program consists of 36 credits and is delivered entirely online, allowing flexibility for students to balance their studies with work commitments. Ideal candidates are those who thrive in a dynamic learning environment and are eager to deepen their understanding of marketing strategies.

Students will engage in a curriculum that covers essential topics such as marketing analytics, consumer behavior, and brand management. The program includes core courses in organizational theory and finance, culminating in a capstone project that integrates learned concepts. This hands-on approach equips students with practical skills that are vital in today’s fast-paced marketing landscape.

Graduates of this program can pursue various roles, including Marketing Manager, Brand Strategist, and Marketing Analyst. They are well-prepared for positions in diverse sectors such as retail, technology, and consulting. The skills acquired are transferable, enabling graduates to adapt to various industries and career paths, making them valuable assets in the job market.