Marketing Analytics

Columbia University, founded in 1754 and located in New York City, is a world-renowned Ivy League research university that blends rigorous scholarship with an urban, globally-connected campus life. With a wide range of undergraduate and graduate programs across the arts, sciences, engineering, business, and professional fields, Columbia emphasizes intellectual inquiry, interdisciplinary collaboration, and access to the rich cultural and professional resources of New York.

Columbia’s academic strengths are complemented by extensive research facilities, libraries, and centers that support student-led projects and faculty scholarship. The university’s location enables exceptional internship, networking, and cultural opportunities across finance, media, technology, public policy, and the arts. Small seminars, mentorship from leading scholars, and a strong career services network help students translate academic achievement into professional success.

For international students, Columbia offers language support, international student advising, and a diverse campus community drawn from around the world. The university’s commitment to global engagement, combined with its urban setting, makes it an attractive choice for students seeking a rigorous education, significant research opportunities, and direct access to one of the world’s most vibrant cities.

The Marketing Analytics program at Columbia University is a 1-week non-degree course that teaches students how to analyze data to make informed marketing decisions. It's available online and taught in English, making it a great option for international students.

This program will cover topics like data analysis, statistical modeling, and data visualization. Students will learn how to collect and analyze data, and use tools like Excel, SQL, and Tableau to help them make sense of it. They will also work on case studies and group projects to apply their knowledge.

After completing this program, students can pursue careers as Marketing Analyst, Data Analyst, or Business Intelligence Developer. They can work in industries like finance, retail, or consulting, for companies like IBM, Amazon, or Deloitte.