Master in Marketing and Business Development

The MBA in Marketing and Business Development at the University of Hohenheim is designed for professionals looking to enhance their expertise while continuing their careers. This two-year program allows you to study part-time, ensuring you can balance work and education effectively. Ideal for those who thrive in dynamic environments, this program prepares you to tackle challenges posed by digitalization and globalization.

Students will delve into advanced topics in marketing and business development, gaining practical insights through case studies and workshops. The curriculum emphasizes innovative thinking and strategic decision-making, equipping you with the skills needed to lead in a rapidly changing market. You will also benefit from personalized support and modern learning methods tailored to your professional context.

Graduates of this program can pursue various leadership roles, including positions in marketing management, business development, product management, and key account management. Employers range from industrial goods and consumer goods companies to service providers in both B2B and B2C sectors. The skills acquired are highly transferable, opening doors to diverse career pathways in the business landscape.