Marketing Channel Functions

Emory University, a private research university in Atlanta, United States, offers a unique experience for international students. Founded in 1836, it has a rich history of academic excellence and innovative research. You will find a strong commitment to interdisciplinary research, making it an ideal choice for students who want to make a positive impact on the world.

Emory focuses on many subjects, including programs in engineering, business, and medicine, with 166 programs available. Specifically, the university is home to world-class research centers like the Emory Vaccine Center and the Winship Cancer Institute, providing students with access to cutting-edge technology and resources. The Goizueta Business School is another notable example, consistently ranked as one of the top business schools in the country.

Located in the heart of Atlanta, the campus offers many opportunities for you to engage in student life, including active student clubs and athletic programs like soccer and basketball. You will also find modern facilities and a diverse population, making it an exciting place to learn and grow. With its rich cultural heritage and thriving business and technology industries, Atlanta provides a unique backdrop for your academic journey, allowing you to explore, learn, and succeed in a dynamic environment.

The Marketing Channel Functions program is a non-degree course for individuals working in or targeting consulting, sales, marketing, entrepreneurship, and business development. It lasts several weeks and is taught in English. This program helps you understand channel functions and how to use them to determine workloads and compensation.

This course covers the concept of channel functions, including the supply side of designing routes to markets. You will learn a framework to quantify channel functions and how to apply them in real-world scenarios. The program includes hands-on exercises, such as monetizing shipping benefits and aligning channel benefits with supply side activities.

After completing this program, you can pursue careers like Marketing Manager, Business Development Manager, Sales Manager, or Consulting Manager. You can work in industries such as retail, manufacturing, or logistics, and potential employers may include consulting firms, marketing agencies, or large corporations.