Marketing Channel Strategy & B2B2C Routes to Market

Emory University, a private research university in Atlanta, United States, offers a unique experience for international students. Founded in 1836, it has a rich history of academic excellence and innovative research. You will find a strong commitment to interdisciplinary research, making it an ideal choice for students who want to make a positive impact on the world.

Emory focuses on many subjects, including programs in engineering, business, and medicine, with 166 programs available. Specifically, the university is home to world-class research centers like the Emory Vaccine Center and the Winship Cancer Institute, providing students with access to cutting-edge technology and resources. The Goizueta Business School is another notable example, consistently ranked as one of the top business schools in the country.

Located in the heart of Atlanta, the campus offers many opportunities for you to engage in student life, including active student clubs and athletic programs like soccer and basketball. You will also find modern facilities and a diverse population, making it an exciting place to learn and grow. With its rich cultural heritage and thriving business and technology industries, Atlanta provides a unique backdrop for your academic journey, allowing you to explore, learn, and succeed in a dynamic environment.

The Marketing Channel Strategy & B2B2C Routes to Market program is a non-degree specialization offered by Emory University in the United States. It's ideal for individuals working in or targeting consulting, strategy, sales, marketing, entrepreneurship, or business development. The course is taught in English and lasts several weeks.

The curriculum focuses on marketing channel strategy, including how customers want to buy and the importance of making products and services available at the right place and time. You'll learn about organizational channels, distribution, retailers, and routes to market, as well as how to capture and leverage value through channel partners, incentives, and pricing agreements.

After completing this course, you can pursue careers as a marketing manager, business development manager, sales manager, strategy consultant, or entrepreneur. You can work in industries such as retail, manufacturing, or technology, helping companies develop effective marketing channel strategies and routes to market.