Marketing Fundamentals

Griffith College, located in Dublin, Ireland, is a unique institution that offers many advantages for international students. Founded in 1974, you will find a strong focus on providing a supportive environment. With a total of 7500 students, you can expect a diverse community. Specifically, the college's location in Dublin provides opportunities for you to experience Irish culture and connect with local industries.

The college focuses on many subjects, including programs in engineering, business, and medicine, with a total of 177 programs available. Key languages taught include English, which is the primary language of instruction. For instance, the college's business programs cover topics such as marketing, finance, and management, providing you with a broad range of skills.

As a student, you will have access to modern facilities and activities that make the most of Dublin's vibrant city life. You can explore the city's many cultural attractions, such as museums, galleries, and historical landmarks. The college's location also provides opportunities for you to connect with local businesses and industries, giving you a unique perspective on your field of study. Many student clubs and organizations are available, allowing you to pursue your interests and hobbies outside of class.

The Marketing Fundamentals program at Griffith College in Dublin, Ireland is a 12-week non-degree course for students who want to learn about marketing. This English-language program helps students develop professional skills. It runs one evening a week and focuses on research and marketing intelligence in decision making.

The curriculum covers key subjects like introduction to marketing, the marketing environment, marketing research, and marketing planning. Students will learn how to segment, target, and position products, and make informed marketing decisions. The course also includes hands-on components to help students develop practical skills.

After completing this program, students can pursue careers as marketing coordinators, market research analysts, marketing assistants, brand managers, or sales managers. They can work in various industries, including advertising, retail, and finance, for employers like marketing firms, banks, and consumer goods companies.