Bachelor in Marketing Innovation And Technology

At Dublin City University, applications for the Sep 2027 intake close on Aug 31, 2027, while the tuition fee is 17,000 EUR per year.

Graduates of the Marketing, Innovation and Technology (MInT) programme frequently transition into high-impact roles such as innovation managers, digital strategists, and product leads within the technology, healthcare, and consultancy sectors. This degree is tailored for ambitious students who aim to bridge the gap between creative marketing strategy and the fast-paced technical developments defining modern business landscapes.

A Dual-Focus Education

The programme distinguishes itself by embedding students in a culture of entrepreneurship and digital fluency. Rather than viewing technology and marketing as separate silos, you will learn to leverage the former to drive the latter, preparing you to lead organisations that treat innovation as a core growth metric. The curriculum is highly practical, culminating in a significant professional integration year (INTRA) or an international study-abroad experience, ensuring that graduates enter the workforce with a proven track record.

• Gain expertise in high-tech product management and digital business analytics.
• Develop a robust professional network within the AACSB-accredited DCU Business School.
• Benefit from a curriculum designed to address the challenges of disruption and digital transformation in global markets.

Dublin City University, established in 1975 and located in Ireland’s capital, offers a modern, career-focused university experience within an internationally oriented campus. DCU blends strong teaching with applied research and close industry engagement, creating pathways from study to employment. Its Dublin setting provides access to a vibrant business scene, cultural amenities and networking opportunities with national and multinational employers.

The university emphasizes practical learning, entrepreneurship and technology-driven programs that prepare graduates for contemporary workplaces. Students benefit from career services, internship placements and collaborative projects with companies across sectors, fostering transferable skills and professional readiness. A supportive academic environment and active student life encourage personal development alongside academic achievement.

International applicants will find tailored orientation, language support and dedicated services to ease transition and integration into Irish society. DCU’s focus on innovation and employability makes it a popular choice for students seeking modern facilities, industry links and a practical approach to higher education. The university’s commitment to student success and community engagement provides a strong foundation for both academic and professional growth.