Master in Marketing Management M.A.

At University of Europe for Applied Sciences (Formerly: University of Europe), tuition is 9,530 USD per year.

Students in the Hamburg campus will benefit from the module 'Strategic & Digital Marketing', equipping them with a deep understanding of strategic positioning and digital trends. They learn about the debate between brand-building and performance marketing, developing their strategic approaches to digital communication. Students gain insights into key digital applications, particularly in the retail sector, and explore integrating marketing and sales with digital skills.