Master in Marketing, vente

The Master 1 Management de la Relation Client, Qualité et Digitalisation (MRC) is one of the two pathways within the Master 1 programme, which focuses on equipping students with the skills to manage client relations, quality, and digitalisation, alongside another stream focusing on Marketing and Vente (MV).

Students can pursue either a Management de la Relation Client, Qualité et Digitalisation (MRC) or a Marketing de l'Innovation (MI) pathway in their second year, allowing for in-depth specialisation.