Master in Marketing

Auckland University of Technology (AUT) is a contemporary New Zealand university located across multiple campuses in Auckland, established as a university in 2000 from a former technical college. AUT combines academic teaching, applied research and strong industry connections to prepare students for global careers. The university is recognized for innovation, interdisciplinary learning and a practical approach that equips graduates with workplace-ready skills.

AUT offers a wide range of undergraduate and postgraduate programs across technology, business, health, creative industries and sciences, supported by modern facilities and research centres. The university places emphasis on entrepreneurship, new technologies and collaborative problem solving, encouraging students to innovate and apply knowledge in real-world projects. AUT’s focus on employability is reflected in strong graduate outcomes and employer engagement.

International students are welcomed into a diverse campus community and benefit from support services, internships and industry partnerships that help launch careers in New Zealand and overseas. With a commitment to preparing adaptable graduates, AUT provides pathways for professional development, practical experience and international exchange. Prospective students should investigate program specifics, scholarship options and visa guidance to make informed application decisions.

The Marketing specialisation in the Master of Business is designed for students who are eager to deepen their understanding of contemporary marketing issues. This one-year program is ideal for those who thrive in research-driven environments and seek to learn from internationally recognized experts in the field. With a focus on consumer behavior and marketing strategy, students will gain insights that are crucial for navigating the complexities of modern business.

Throughout the program, students will engage with specialized courses such as Consumption and Consumer Behaviour and Shopping Environment Studies. They will also develop essential research skills through courses in qualitative and quantitative research design. This hands-on approach prepares students to tackle real-world marketing challenges and equips them with the analytical tools needed to succeed in a rapidly evolving marketplace.

Graduates of the Marketing specialisation can pursue various career paths, including roles such as Marketing Manager, Brand Strategist, Market Research Analyst, and Digital Marketing Specialist. They will find opportunities in diverse industries, from retail to technology, where their skills in consumer insights and strategic marketing will be highly valued. The program's strong industry connections also provide a pathway to internships and networking opportunities that can enhance their career prospects.