Bachelor in Marketing

This program in marketing introduces students to how organizations identify customer needs, position products and services, and build lasting relationships with markets. Coursework typically spans consumer behavior, market research methods, branding, digital and social media marketing, advertising, sales management, and pricing strategy, alongside foundational business subjects such as economics, accounting, and management. Students learn to analyze market data, develop marketing plans, and evaluate campaign performance across traditional and digital channels. Case studies and applied projects are common, giving students practice translating theory into concrete marketing decisions for real or simulated companies. Because marketing sits at the intersection of business strategy and communication, students also develop skills in writing, presentation, and teamwork that transfer across many roles in a company. Graduates pursue careers in brand management, digital marketing, market research, advertising agencies, public relations, sales, and product management, and the degree also supports entrepreneurial ventures where understanding customers and competitive positioning is essential. This bachelor's program runs 4 years and is delivered in English, allowing students to work with international marketing literature, case studies, and terminology from the start. It is offered at Istanbul Bilgi University in Istanbul, Turkey, a city that itself serves as a large and diverse consumer market and a hub for regional and multinational companies, giving students exposure to a dynamic commercial environment alongside their academic studies. The program prepares graduates for further study in marketing or related business fields as well as direct entry into the workforce.