PhD in Marketing

Xiamen University (XMU), founded in 1921 by Tan Kah Kee, is a nationally designated key university renowned for comprehensive teaching and research. Located on the coastal city of Xiamen, the university combines strong academic programs across more than eighty undergraduate majors with extensive graduate and doctoral offerings. XMU’s sustained investment in faculty and international collaboration has built a reputation for academic excellence and a welcoming environment for students from around the world.

The university’s scenic campuses—framed by sea breezes and green hills—offer rich facilities including extensive libraries, high-speed campus networks and well-equipped laboratories. XMU maintains active partnerships with hundreds of institutions globally and co-hosts Confucius Institutes to promote language and cultural exchange. Academic strengths span sciences, engineering, social sciences and the arts, supported by multidisciplinary research centers and significant student services.

Life at XMU blends rigorous academics with a vibrant extracurricular scene, athletic facilities and cultural events. Its favorable climate and coastal location create an attractive setting for international students seeking both high-quality education and a balanced campus experience. With strong global ties and a broad program portfolio, Xiamen University is a compelling option for students pursuing study and research in China.

The PhD in Marketing at Xiamen University is a 2-year doctorate program in marketing, taught in English. It provides students with advanced knowledge in marketing and helps them develop research skills.

The curriculum includes subjects like consumer behavior, marketing strategy, and market research, with a focus on developing skills in areas like marketing analytics, branding, and digital marketing, as well as hands-on components like case studies and marketing campaigns.

Graduates can pursue careers as Marketing Managers, Brand Managers, Market Research Analysts, or Digital Marketing Specialists, working in industries like retail, advertising, or e-commerce, with potential employers including marketing agencies, startups, or large corporations.