Bachelor in Marketing/Marketing Management (Bachelor's)

Tuition is Tuition for the online programme is $585 per credit hour for undergraduate courses..

This programme is designed for undergraduate students interested in understanding consumer behavior and building brands. It covers market research, sales strategy, advertising, public relations, and social media. Students gain hands-on experience through internships, field trips, and campus marketing projects. The curriculum blends creative strategy with analytical methods to prepare graduates for marketing roles.

The programme requires a total of 120 credits, distributed across core marketing courses, general education requirements, and elective coursework. Students complete practical experiences such as internships and field projects as part of the degree structure.

Graduates enter roles such as marketing coordinator, account executive, marketing manager, and project manager in various industries.

Applicants must have a high school diploma or equivalent. A minimum GPA of 2.5 is required for admission. Submit official transcripts and complete the online application.

The programme totals about 120 credit hours. On-campus and fully online delivery; available full-time and part-time; typical duration is four years for full-time students. For international students, tuition is well above the median for US programmes. The institution admits about 88% of applicants.

Linfield University has campuses in McMinnville and Portland, Oregon, as well as eCampus programs for students who prefer to learn online. The McMinnville and Portland locations reflect the Pacific Northwest through their landscapes and diversity. The university has a total student population of 1,651, and students come from a variety of backgrounds and experiences, with 16 countries represented.

Academic study at Linfield spans undergraduate programs and online and hybrid degrees. The university’s academic programs are designed to encourage curiosity about the future and the wider world. Areas available through Online and Continuing Education include international business, nonprofit management, management, accounting and education. Education majors begin hands-on learning early, sometimes during their first year. Students can also pursue nursing, graduate study and programs in the College of Arts and Sciences or the Linfield Center for Wine Education.

International students should know that Linfield offers both traditional campus study and flexible online pathways. Online and Continuing Education combines collaborative learning with online flexibility, skill-based study, mentorship and academic advising. Transfer options may support students bringing previous study, including international baccalaureate and other non-course credits. Student life includes clubs, athletics, leadership opportunities and learning experiences intended to introduce new perspectives, people and interests.