Bachelor in Marketing/Marketing Management (Bachelor's)

Tuition is Tuition is competitively structured, and financial aid opportunities are available for those who qualify..

The programme is offered both online and on campus with a typical duration of four years. It focuses on developing practical skills in marketing strategy, management, research, and communication for business-to-business and business-to-consumer contexts. Students engage with coursework that emphasizes real-world applications in diverse market sectors. The curriculum is designed to build competencies in identifying target audiences and creating effective marketing plans.

Focus areas include Marketing Strategy, Marketing Management, Marketing Research, Business Ethics, Communication, Business Concepts.

The programme requires 120 total credits distributed as 21 in Essential Skills Core, 21 in General Education, 63 in Major and Concentrations, and 15 in Open Electives.

Graduates enter roles in marketing strategy, market analysis, brand management, and consumer behavior across industries such as retail, technology, and healthcare.

Applicants must submit proof of high school completion or an equivalent credential such as a GED, home-school transcript, associate degree, or official college-level credit. The admissions process is accessible for both online and on-campus study.

The programme totals about 120 credit hours. Online or on-campus, full-time, four-year typical program length. For international students, tuition is well below the median for US programmes.

Post University has served students since 1890 and offers undergraduate, graduate, certificate, and continuing education programs. Students can study online or on the Waterbury campus, with academic support that includes advising, a library, academic policies and procedures, and a Center for Academic Success. Faculty and staff provide one-on-one attention as students work toward their educational goals.

Academic programs are organized across four schools: American Sentinel College of Nursing & Health Sciences, the John P. Burke School of Public Service and Education, the Malcolm Baldrige School of Business, and the School of Arts & Sciences. Options include nursing, business administration, accounting, communication and media studies, psychology, biology, computer information systems, data science, criminal justice, legal studies, emergency management, and gaming and esports management. Students may also add minors or Pre-Engineering, Pre-Health, and Pre-Law tracks.

International students joining the Waterbury campus can expect support with admissions requirements, documentation, and international student services. Campus residents live in one of six residence halls, with community directors overseeing the halls and professional staff available on call around the clock alongside campus safety. Resident assistants support social interaction, referrals, and activities. Admissions advisors help international applicants understand the application process and next steps, while the campus community provides opportunities for adjustment, leadership development, and connection.