Master in Marketing/Marketing Management (Master's)

Walsh College has developed a focused academic identity around business and technology education. Its current programs include undergraduate study, master's degrees, doctorates, certificates, professional programs, and specialized offerings through the School of Technology. Students can study general business, organizational leadership, information technology, data science, artificial intelligence and machine learning, cybersecurity, data analytics, and global project and program management. The Center for Innovation and Entrepreneurship adds another connection to applied business activity.

Academic programs combine business knowledge with practical application. The bachelor's program in artificial intelligence and machine learning covers machine learning, neural networks, natural language processing, computer vision, data analysis, predictive modeling, cybersecurity, automation, and ethical AI practices. The Global Project and Program Management Certificate develops skills in managing schedules, risks, finances, resources, and project goals. One information technology course meets Project Management Institute educational requirements for the CAPM or PMP examinations.

The main address is 3838 Livernois Road in Troy, Michigan. Students may take classes online without set meeting times, join live virtual sessions on Zoom, or attend in person on campus. Walsh accepts new undergraduate, graduate, and doctoral students in fall, winter, spring, or summer, with applications and required materials due at least one week before the intended first semester. Financial aid and scholarships are available, including awards based on academic achievement and financial need.

This programme prepares students for marketing leadership roles in data-driven environments. It combines analytical skills with creative strategy to develop effective brand and market plans. Students complete a real-world consulting project with an organization to apply their learning. The curriculum emphasizes practical application through core courses and targeted electives.

Focus areas include Public Relations, Brand Management, Consumer Behavior, Innovation.

The programme requires 36 credits, distributed across core courses, electives, and a capstone consulting project. Students complete coursework in business analytics, marketing fundamentals, leadership communication, and design thinking.

Graduates enter roles such as Marketing Manager, Market Research Analyst, and Digital Marketing Specialist.

Applicants must hold a bachelor's degree with a minimum GPA of 2.75. Required documents include official transcripts and a resume. The programme accepts applications on a rolling basis.

The programme totals about 36 credit hours. Online, live virtual sessions, and on-campus options; full-time and part-time study available; can be completed in as little as 1 year. For international students, tuition is below the median for US programmes.