Bachelor in Mass Communication/Media Studies (Bachelor's)

Tuition is Tuition and fees are subject to change and are determined by the university's financial office..

This programme is designed for students interested in communication across multiple platforms. It focuses on strategic messaging for diverse audiences using both traditional and digital media. Students develop content for print, social media, audio, video, and broadcast. Practical experience is gained through real-world campaigns with community partners under faculty supervision.

Focus areas include Journalism, Audio & Video Production, Radio/Podcasting, Social Media Management, Public Relations, Corporate Communications.

The programme requires 120 credit hours, including 48 credits in General Education. Students must earn a grade of C or better in all major courses. Additional courses may be needed to build foundational knowledge.

Graduates work as journalists, content writers, social media managers, public relations specialists, and producers in media and corporate settings.

Applicants must have a high school diploma or equivalent. Submission of official transcripts and a completed application form is required. No specific test scores are mentioned.

The programme totals about 120 credit hours. On-campus, full-time, typically four years. For international students, tuition is well below the median for US programmes. The institution admits about 30% of applicants.

Shaw University’s campus sits in the heart of downtown Raleigh, placing students near museums, theaters, galleries, parks, lakes, restaurants, shops, and entertainment. Estey Hall, opened in 1873 as the nation’s first college building with dormitories and classrooms for African-American women, remains on campus. Raleigh also offers access to internships and career opportunities, with Research Triangle Park about 20 minutes away.

Established in 1865 as the Raleigh Theological Institute, Shaw became the first historically Black college and university in North Carolina and the American South. Its history includes pioneering medical, pharmacy, legal-studies, and teacher-training programs. The campus also played a role in the civil rights movement, with the Student Non-Violent Coordinating Committee growing from a 1960 meeting organized by alumna Ella Baker.

Academic options include programs in the arts, sciences, business, health professions, education, and divinity. Graduate study is available in Education and Child Development and through the School of Divinity. Students can gain experience through internships, study-abroad programs, international internships, research centers, and entrepreneurship training. The Honors College offers research, writing, oral communication, leadership, and study opportunities for eligible students. Shaw’s varsity teams compete in NCAA Division II.