Master's in Advertising and Creativity

Technological University Dublin (TU Dublin) is Ireland's largest and most comprehensive higher education institution. Formed by the merger of three renowned institutes of technology, TU Dublin offers a wide range of programs in various disciplines including engineering, science, business, arts, humanities, and more. With a strong focus on innovation and industry collaboration, TU Dublin provides students with a vibrant and supportive learning environment. The university prides itself on delivering education that is practice-based, industry-relevant, and globally connected, ensuring that graduates are well-prepared for the challenges and opportunities of the modern world.

Participants on this programme are empowered to determine their own learning pathway, with flexibility to choose their electives modules and capstone project. This enables our learners to experience their education through diverse and innovative modes of engagement and take charge of their own learning journey. Our participants also share modules with the MSc Digital and Content Marketing students, facilitating community building, networking and collaboration opportunities. This course is delivered over three semesters. Semesters One and Two are taught but with a strong emphasis on self-directed learning and in particular require engagement with both the seminal and current Marketing Communications and Advertising literature. Semester Three is a combination of self-directed research, authentic assessment, and portfolio preparation. The underlying philosophy is to provide a diverse and challenging range of learning experiences in which students explore an appropriate body of knowledge. Delivery methods involve lectures from a unique mix of both TU Dublin academic staff and key industry practitioners.