Master Information, Communication — Administration et gestion de la communication

Tuition fees are 250 EUR per year.

The field of information and communication studies how messages are produced, transmitted and interpreted across organizations, media and public life, and the Master Information, Communication at Université Toulouse Capitole in Toulouse Cedex 9 approaches that field from a managerial angle through its Administration et gestion de la communication (communication administration and management) track. A program of this kind generally covers communication theory and strategy, organizational communication, media relations, internal communication and the planning and budgeting work involved in running a communication department. Students study how organizations design communication campaigns, manage their public image, coordinate with media outlets, and measure the effectiveness of their messaging, along with the administrative and managerial skills needed to lead communication teams and projects. Coursework often includes digital communication tools, crisis communication, brand management and elements of human resources or project management relevant to running a communication function within a company, public administration or nonprofit organization. Graduates from communication management tracks typically move into roles such as communication manager, internal communication officer, public relations specialist or project lead within corporate, institutional or public-sector communication departments. The administrative emphasis of this particular track also prepares students for positions that combine communication strategy with day-to-day management responsibilities. The degree is delivered in French, runs over two years of full-time study, and is scheduled to begin in September. Yearly tuition is 250 EUR, in line with standard public master's fees in France. Students completing the program gain both strategic communication knowledge and practical management skills applicable across sectors.