Master Information, Communication — Communication Management Datas CMD

The Master Information, Communication — Communication Management Datas (CMD), offered by Université de Toulon in Toulon, France, belongs to the information and communication field, with an emphasis on managing communication through data. This discipline examines how data informs and supports communication management, combining traditional communication theory with the tools and practices needed to collect, interpret, and act on data within organizations. Students in this area typically study topics such as communication strategy, data management, audience analysis, digital tools for tracking and reporting, and the ethical and organizational dimensions of using data in communication practice. Coursework often includes case studies and practical exercises in designing communication plans informed by data, alongside broader study of media, organizational communication, and information systems. The field sits between communication studies and data management, preparing students to support organizations in using data responsibly to shape messaging, campaigns, and stakeholder relations. Graduates commonly pursue careers as communication managers, data-informed marketing specialists, digital communication consultants, or information officers within companies, public institutions, or media organizations. Some go on to further study in communication, management, or data science. This is a master's-level program lasting two years, with an inferred start date in September. Yearly tuition is 250 EUR. Instruction is delivered in French, so applicants should have solid French-language proficiency to follow lectures, workshops, and project work throughout the program at the university in Toulon.