Master Information, Communication — Marque et communication

For Master Information, Communication — Marque et communication, tuition fees are 250 EUR per year.

Marque et communication (Brand and Communication) is a track within the Master Information, Communication program focused on the discipline of branding as part of wider communication studies. This field examines how organizations build, manage and communicate their brand identity, covering subjects such as brand strategy, corporate identity, advertising, marketing communication and the relationship between brand messaging and audience perception. Students learn how brands are positioned in competitive markets, how visual and verbal identity is developed and maintained, and how communication campaigns are designed to build and protect brand reputation over time. Training in this area typically leads to roles such as brand manager, communication officer with a branding focus, marketing communication specialist, or consultancy positions advising companies on brand strategy and identity. The program is delivered by Sorbonne Université in Neuilly-Sur-Seine, France, as a two-year master's degree, taught in French, with a start date in September (inferred) and a yearly tuition of 250 EUR. This track suits students interested specifically in the strategic and creative work of building brand identity, complementing other tracks within the same Information, Communication program that focus on organizational, cultural, public or media-industry communication rather than on brand-building as a distinct discipline in its own right.