Master Information, Communication — Marque et stratégies de communication

At Sorbonne université, tuition costs 250 EUR per year.

Marque et stratégies de communication (Brand and Communication Strategies), a further track of the Master Information, Communication program, approaches brand-building from the angle of strategic communication planning. Where communication studies broadly cover how messages are designed, distributed and received, this track applies that framework specifically to how brands develop long-term communication strategies across channels and audiences. Typical subjects include strategic planning for brand campaigns, market and audience analysis, cross-channel communication strategy, and the coordination of advertising, public relations and digital communication under a single brand strategy. Students learn to think about branding not only as identity design but as an ongoing strategic process that must adapt to market conditions, audience behavior and media change. Graduates from this kind of training often pursue roles such as brand strategist, strategic planner within a communication or advertising agency, marketing strategy positions, or strategic communication roles within companies managing complex brand portfolios. The program is offered by Sorbonne Université in Neuilly-Sur-Seine, France, over two years at the master's level, taught in French, with a start date in September (inferred) and a yearly tuition of 250 EUR. Students considering this path generally bring an interest in long-term strategic thinking alongside brand and marketing communication, which distinguishes this track's emphasis on strategy from the more identity-focused Marque et communication track offered within the same program at the same institution.