Master Marketing, Vente — Business Development

Master Marketing, Vente — Business Development, offered by Université Paris-Est Créteil in Creteil, France, focuses on business development within the wider field of marketing and sales. Business development is concerned with identifying growth opportunities for an organisation, including new markets, partnerships, and client relationships, and typically bridges marketing, sales, and strategic planning. Coursework in this area generally covers prospecting and lead generation, negotiation techniques, key account management, market analysis, and strategic planning, alongside core marketing subjects such as consumer behaviour, branding, and market research. Students often study how organisations build and maintain long-term client relationships, structure sales pipelines, and evaluate new business opportunities, combining commercial skills with analytical methods for assessing market potential. Given the relationship-driven nature of the field, communication, persuasion, and interpersonal skills are commonly emphasised alongside more technical topics like financial analysis of business opportunities and competitive intelligence. Graduates typically move into roles such as business development manager, key account manager, sales manager, or commercial director, working across sectors that range from industrial goods to consulting and technology. The program runs for two years and is taught in French, so a solid command of the language is expected throughout coursework and assessment. It begins in September and carries a yearly tuition of 250 EUR. Altogether, this specialisation prepares students to identify, pursue, and manage new commercial opportunities, combining marketing fundamentals with the negotiation and relationship-management skills central to driving organisational growth.