Master Marketing, Vente — Commerce des Vins

Marketing and sales, as an academic discipline, studies how organizations understand customer needs, position products, and manage the relationships that lead to a sale. A track in Commerce des Vins (Wine Trade) applies this general marketing and sales foundation to the wine industry specifically, covering how wine is produced, distributed, priced, and sold across different markets, from local retail to international export. Students in this field typically study consumer behavior, distribution and export strategy, wine appellation and regulatory systems, and sales negotiation, alongside coursework introducing the technical and cultural dimensions of wine production that shape how it is marketed. The discipline blends general business and marketing training with sector-specific knowledge of an industry where terroir, tradition, and regulation all influence commercial strategy. This Master Marketing, Vente program, with its Commerce des Vins track, is offered by Université de Montpellier in Montpellier, France. It is a two-year master's degree taught in French, beginning in September, with a yearly tuition of 250 EUR. Graduates from this specialization typically go on to work as wine sales representatives, export managers, brand managers, or commercial directors within wineries, wine merchants, and distribution companies. Since the program is taught entirely in French, applicants should have solid French language skills to follow marketing and business coursework, participate in case studies, and complete written assignments throughout the two years of study, and an interest in the wine sector is useful preparation for the specialization's applied content.