Master Marketing, Vente — Entrepreneuriat

Tuition costs 250 EUR per year.

This master's program in marketing and sales, delivered by the Institut catholique de Lille in Lille, France, specializes in entrepreneurship, applying marketing and sales knowledge to the process of creating and growing a new business. Entrepreneurship as a field of study covers how ideas are turned into viable ventures, including opportunity identification, business model design, funding strategies, and the practical steps involved in launching a company. Because this track sits within a marketing and sales master's program, it typically places particular emphasis on how new ventures identify and reach customers, position themselves against competitors, and build early sales and marketing operations with limited resources. Students commonly study business planning, market research, branding, and sales techniques alongside subjects specific to entrepreneurship such as pitching to investors, legal and financial basics for new companies, and risk management. Programs of this kind often involve project-based learning, where students develop a business concept from idea to a structured plan, sometimes supported by mentoring or feedback from practitioners. Graduates from entrepreneurship-focused marketing programs may go on to found their own companies, join early-stage startups in marketing or business development roles, or work as business developers and consultants supporting small and growing businesses. The program is a two-year master's degree, taught in French, and is scheduled to begin in September, with yearly tuition of 250 EUR. It suits students who want to combine marketing skills with the practical challenge of building a business from the ground up.