Master Marketing, Vente — Expérience Client

Tuition is 250 EUR per year.

This master's program in marketing and sales, offered by the Institut catholique de Lille in Lille, France, focuses on "Expérience Client," or customer experience, the discipline concerned with how customers perceive and feel about every interaction they have with a brand or organization. Customer experience work spans the entire customer journey, from initial awareness and purchase through service, support, and long-term relationship management, across both physical and digital touchpoints. Students in this area typically study consumer behavior, customer relationship management, service design, and digital marketing tools, together with methods for mapping customer journeys and measuring satisfaction and loyalty. Coursework often addresses how data and customer feedback are used to improve products, services, and interactions, as well as how customer experience connects to broader marketing and sales strategy within an organization. Practical training in programs of this kind can involve projects with companies seeking to improve their customer relationship processes, analysis of customer satisfaction data, and exposure to tools used for managing customer interactions across channels such as websites, call centers, and physical points of sale. Graduates commonly go on to work as customer experience managers, customer relationship managers, marketing analysts, or consultants specializing in improving how organizations serve and retain customers. The program is a two-year master's degree, taught in French, and is scheduled to begin in September, with yearly tuition of 250 EUR. It suits students interested in the practical, customer-facing side of marketing.