Master Marketing, Vente — Marketing des services

At Université de Bretagne Occidentale, tuition fees are 250 EUR per year.

This master's program in Marketing and Sales, offered by Université de Bretagne Occidentale in Brest, France, specializes in services marketing. Services marketing addresses the particular challenges of promoting and selling intangible offerings, such as consulting, banking, insurance, healthcare, or hospitality, as opposed to physical products. Students in this specialization typically study service design, customer experience management, service quality measurement, relationship marketing, pricing strategy for services, and the role of employees in delivering service value, alongside general marketing and sales fundamentals such as market research, consumer behavior, and sales management. Graduates of services marketing programs often move into roles such as marketing manager, customer experience manager, product or service manager, or business development roles within service-based industries including banking, insurance, telecommunications, healthcare, and hospitality. The emphasis on customer relationships and service quality also prepares graduates for roles in customer relationship management and account management. The program runs for two years, with an inferred start date in September, and is taught in French. The yearly tuition is 250 EUR. Students drawn to this specialization typically have an interest in customer relationships and brand experience rather than physical product development, since services marketing focuses on how customers perceive and evaluate experiences rather than tangible goods, which requires attention to service delivery and employee interaction as much as advertising and promotion.