Master Marketing, Vente — Marketing digital

Tuition fees are 250 EUR per year.

La Rochelle Université offers this master's degree in Marketing and Sales, based in La Rochelle, France, with a specialization in digital marketing. Marketing and sales as a field of study covers how organizations identify customer needs, position products and services, and manage the relationships and processes that turn interest into sales. A digital marketing specialization directs this training toward online channels, examining how companies reach and engage customers through websites, social media, search engines, email, and other digital platforms. Students typically study consumer behavior, marketing strategy, and digital analytics, alongside more technical coursework in search engine optimization, online advertising, content marketing, and the tools used to measure and manage digital marketing campaigns. Coursework often includes work on real or simulated marketing projects, where students plan, execute, and evaluate digital campaigns, along with training in customer relationship management and e-commerce. Students also examine how digital marketing fits within broader sales strategy, including lead generation, conversion, and customer retention across online and offline channels. Graduates from this field pursue careers as digital marketing managers, social media specialists, e-commerce managers, marketing analysts, and sales roles in companies across sectors that rely on digital customer acquisition, as well as positions within marketing and advertising agencies. Some continue toward further specialization in marketing strategy or data analytics. The program spans two years of full-time study, beginning in September, with a yearly tuition of 250 EUR. Instruction is conducted in French, so students need solid French-language skills to follow coursework, project work, and campaign analysis throughout the degree.