Master Marketing, Vente — Marketing digital

For Master Marketing, Vente — Marketing digital, tuition costs 250 EUR per year.

This master's degree, Master Marketing, Vente — Marketing digital, is delivered by Université Paris-Est Créteil in Creteil, France, and specialises in digital marketing within the broader field of marketing and sales. Digital marketing concerns how organisations use online channels, including websites, search engines, social media, email, and digital advertising, to reach and engage customers, drive sales, and build brand awareness. Typical subjects in this area include search engine optimisation and paid search, social media strategy, content marketing, web analytics, e-commerce, marketing automation, and data-driven customer targeting, often alongside foundational marketing courses such as consumer behaviour, market research, and brand management. Students usually work with digital tools and platforms to plan campaigns, measure performance, and interpret audience data, developing both strategic and technical skills relevant to a fast-changing online environment. Given the pace of change in digital channels, coursework often blends theory with hands-on practice, including campaign simulations or applied projects using real or simulated marketing data. Career paths for graduates commonly include digital marketing manager, social media manager, e-commerce manager, SEO specialist, or digital strategist, across industries ranging from retail to technology and media. The program lasts two years and is taught in French, so applicants should be prepared to study and be assessed in that language. It begins in September and has a yearly tuition of 250 EUR. By combining core marketing principles with specialised digital skills, this track prepares graduates to plan, execute, and evaluate marketing activity across online channels for organisations of varying sizes and sectors.