Master Marketing, Vente — Marketing et data science

Tuition fees for Master Marketing, Vente — Marketing et data science are 250 EUR per year.

Marketing, Vente covers the methods organisations use to understand markets, position products, and manage customer relationships. Université de Lille, based in Lille, France, offers this master's degree with a parcours in Marketing et data science, combining traditional marketing training with quantitative and analytical methods. The programme lasts 2 years, is taught in French, starts in September, and costs 250 EUR per year in tuition. Marketing and data science together form a discipline focused on using data to inform commercial decisions: subjects commonly include consumer behaviour analysis, statistical methods, database and CRM management, digital marketing analytics, market segmentation, predictive modelling, and the use of data to measure campaign performance. Students in this kind of programme learn to work with customer data, build and interpret dashboards, and translate quantitative findings into marketing strategy, bridging the gap between marketing teams and data or analytics teams within an organisation. Graduates from marketing and data-oriented master's programmes often move into roles such as marketing analyst, CRM manager, digital marketing manager, data-driven marketing consultant, or business intelligence specialist, working in sectors ranging from retail and consumer goods to technology and media. The combination of marketing strategy with data science skills is increasingly sought after as companies rely more heavily on customer data to guide product, pricing, and communication decisions. Because the degree is at the master's level, it is designed for students who already hold an undergraduate qualification, typically in marketing, business, economics, or a quantitative field, and who want to deepen both their strategic and technical marketing skills. All instruction takes place in French.