Master Marketing, Vente — Marketing et technologies digitales

Tuition comes to 250 EUR per year.

Université Paris-Panthéon-Assas offers a Marketing et technologies digitales (marketing and digital technologies) specialization within its master's program in Marketing, Vente, based in Paris, France. This area of study combines core marketing principles with a focus on digital tools and platforms, examining how technology has changed how organizations reach, understand, and engage customers. Typical subjects include digital marketing strategy, e-commerce, data-driven marketing analysis, social media and online communication, and the broader use of digital technologies in customer relationship management. Students often study how companies use websites, social platforms, and digital advertising to reach audiences, alongside how data and analytics inform marketing decisions in a digital environment. Career paths tied to this specialization include roles in digital marketing, e-commerce management, social media strategy, marketing analytics, and digital transformation projects within marketing departments across various industries. The program runs over two years and leads to a master's degree, delivered in French, so applicants need a solid command of French to follow coursework covering digital marketing concepts and terminology. The program is set to start in September, and yearly tuition is 250 EUR. Being based in Paris gives students proximity to a large number of companies and agencies working in digital marketing and technology, which forms part of the broader professional landscape connected to this area of study throughout the two-year program.