Master Marketing, Vente — Retail Management, Relation et Expérience Client

At Université Clermont Auvergne, the tuition fee is 250 EUR per year.

This master's program, Master Marketing, Vente — Retail Management, Relation et Expérience Client, is delivered by Université Clermont Auvergne in Clermont-Ferrand and forms part of the marketing and sales discipline, which studies how businesses attract, serve, and retain customers. Programs in this area typically cover market analysis, brand strategy, sales techniques, and consumer behavior, providing a general foundation in how commercial organizations operate. A specialization in retail management and customer relations narrows this focus toward the operations of stores and retail networks, covering topics such as store management, merchandising, supply chain coordination for retail, pricing strategy, and the design of in-store and online customer experiences. Coursework often addresses how retailers build customer loyalty, manage complaints and service quality, and use data to personalize the shopping experience across physical and digital touchpoints. Students may work on projects involving retail case studies, customer journey mapping, and service design, gaining practical exposure to the challenges retailers face in a competitive, fast-changing market. Typical career destinations include retail manager, store operations manager, customer experience manager, category manager, and roles in retail marketing or merchandising, across sectors such as fashion, food retail, and specialty goods. The program awards a master's degree, is completed over 2 years, and is taught in French. Studies begin in September, and the yearly tuition is 250 EUR, making it a program aimed at students interested in the operational and customer-facing side of retail and commerce.