Master Marketing Vente

Taught in the IAE Bretagne Sud, the Master Marketing Vente aims to train professionals in the areas of marketing studies and strategic and operational marketing, specifically focusing on category management, negotiation, and e-commerce, with a curriculum that integrates the use of dedicated software such as SPSS, SAS, and Power BI. Students work in a practical, applied context with professional coaching and the ability to undertake a semester abroad, often in partnership with organizations such as Breizh Marketing Akademi and Dirigeants Commerciaux de France.