Master Marketing, Vente

Tuition comes to 250 EUR per year.

Master Marketing, Vente is a two-year graduate program in marketing and sales, delivered in French at Université de La Réunion, located in Saint-Denis Cédex 9, France. Marketing and sales as a discipline covers how organizations identify customer needs, develop products and pricing strategies, communicate with target audiences, and manage the sales process from prospecting through closing. Students in this field typically study market research, consumer behavior, digital marketing, brand management, and sales techniques, often working through case studies and simulated sales scenarios that mirror the decisions faced by marketing and sales teams in real companies. Coursework commonly blends analytical work, such as interpreting market data and building marketing plans, with more interpersonal skills training in negotiation, client relationship management, and sales presentation. Graduates of marketing and sales masters programs typically pursue careers as marketing managers, sales representatives, brand managers, or business development specialists across a wide range of industries, with some moving into more strategic roles overseeing marketing or sales teams. Since instruction is entirely in French, applicants need solid French language skills for coursework, case analysis, and sales role-play exercises central to this type of training. The program begins in September and carries a yearly tuition of 250 EUR, consistent with public university tuition rates in France. Across the two years, students generally move from foundational marketing and sales theory toward more applied projects tied to specific sectors or markets. Saint-Denis Cédex 9, the administrative capital of La Réunion, offers a distinct regional market context for studying marketing and sales within an island economy connected to both European and Indian Ocean trade.