Master in Marketing Management

Applications close 2027-04-29. Tuition fees are 18,000 EUR per year.

The Master in Marketing Management at Bocconi University is a 2-year program for students who want to develop a solid background in marketing. This Master's degree in Business helps students understand market analysis, consumer behavior, and strategic decision-making. Studying in Milan, Italy, students gain a global perspective and practical skills.

The curriculum covers key subjects like management, anthropology, psychology, law, statistics, and computational subjects. Students learn through lessons, contributions from professionals, company visits, case studies, and group work. This hands-on approach helps students develop soft skills and apply theoretical knowledge to real-world contexts.

Graduates can pursue careers as Marketing Managers, Brand Managers, Market Research Analysts, or Digital Marketing Specialists. They can work in various industries, including manufacturing, services, consulting firms, marketing research companies, and media agencies. With a strong foundation in marketing, students can succeed in roles that require strategic thinking, problem-solving, and data analysis.

Bocconi University in Milan, founded in 1902, is an internationally respected institution for economics, management and finance. Its compact urban setting and research-led faculty create a learning environment that balances analytical rigor with practical application. With around 15,200 students and roughly 4,000 internationals, Bocconi fosters cross-cultural collaboration and a global perspective that suits students aiming for careers in business, public policy and finance.

Academic offerings span undergraduate, graduate and executive programs, including 27 specialized tracks that emphasize quantitative skills, case-based learning and industry engagement. Courses are frequently complemented by internships, consulting projects and career workshops supported by the university’s strong corporate partnerships. Research centers and visiting practitioners bring current market insights into the classroom, while entrepreneurship initiatives encourage students to develop real ventures during their studies.

Student life in Milan adds cultural and professional depth: the city’s commercial and creative industries provide internship pipelines, networking events and cultural enrichment. Bocconi’s career services, alumni network and recruiting calendar help students transition smoothly into employment across Europe and beyond. International students benefit from orientation, language support and active student associations, making Bocconi a focused choice for those seeking an applied, internationally connected education in economics and business.