Masters Programme Business And Management Marketing

Tuition fees are 114,000 SEK per year; applications for the Apr 2027 intake are due by Jan 15, 2027.

Graduates of this programme are well-positioned for dynamic roles in global business, ranging from account management and business development to brand strategy and market analysis. Alumni have successfully transitioned into positions at prestigious international firms such as Accenture, Deloitte, Unilever, and H&M, as well as roles in research and consultancy.

This specialisation at Uppsala University goes beyond standard marketing theory, focusing on the analytical and critical thinking skills required to decode complex market dynamics and service-based value creation. You will investigate how organisational decisions influence customer relationships and how firms interact within B2B environments. The programme is deeply rooted in a Swedish tradition of social responsibility and sustainable business practices, ensuring that your strategic insights are as ethically grounded as they are commercially effective.

Distinctive Learning Environment

The programme thrives on a collaborative, international atmosphere. You will engage in student-led discussions and work closely with faculty who are active researchers in corporate entrepreneurship and industrial marketing. The experience is designed to be highly practical, balancing rigorous academic theory with real-world case studies and the opportunity to undertake an internship or an international exchange, allowing you to tailor your professional development to your specific career goals.

Uppsala University, founded in 1477 and based in the historic city of Uppsala, is Sweden's oldest university and a leading global research institution. With about 50,000 students, including roughly 6,000 international learners, the university offers a broad portfolio of 119 programs across the sciences, humanities, social sciences, and professional fields. Uppsala combines centuries of academic tradition with modern research facilities and a strong commitment to societal impact and sustainability.

The university is known for rigorous research, collaborative projects, and an inspiring campus life set amid cultural and scientific landmarks. Students benefit from extensive academic support, research-led teaching, and numerous student organizations that enrich personal and professional growth. Uppsala's partnerships with industry, public institutions, and international universities create pathways for internships, exchange, and postgraduate research.

International students find Uppsala welcoming, with services for housing, language development, and integration into Swedish academic life. The university's focus on sustainability and community engagement provides opportunities to work on real-world challenges through coursework and extracurricular initiatives. Graduates gain a qualification respected worldwide, practical experience, and access to a vibrant alumni and research network.