Master in MBA with Specialisation Marketing Management

Tuition fees are 8,590 EUR per year.

Students who thrive in fast-paced, legally informed business environments will be particularly well-suited to the UE's MBA in Marketing Management. They will develop the capability to navigate legal and policy frameworks while using the latest digital marketing tools, such as Search Engine Optimization (SEO). In the module Digital Marketing Communications, students get familiar with Internet Marketing, E-Promotion Strategies, and Mobile Marketing, equipping them for careers in Digital Marketing Manager, Creative Director, Social Media Consultant or SEO Manager roles.

In the second and third semesters, students take part in two specialised modules on Global Marketing Management and Digital Marketing Communications. The programme combines on-campus teaching in Berlin or Dubai with online delivery of the specialised modules. Students can complete the 90 ECTS programme in 3 semesters, with classes typically scheduled between Wednesdays and Saturdays.