Master in Measuring Customer Experiences

The tuition fee is 6,450 NOK per year.

Professionals in marketing, customer success, and product management use the skills from this course to bridge the gap between abstract customer sentiment and actionable business intelligence. By mastering the art of quantifying the cognitive, emotional, and sensorial facets of market interaction, graduates are better equipped to design user journeys that resonate on a deeper psychological level.

Advanced Diagnostic Tools for CX

This intensive executive short course moves beyond traditional survey-based metrics to explore the frontier of behavioral science. Participants gain exposure to the multifaceted nature of customer interactions—encompassing social, physical, and emotional touchpoints—and learn to synthesize these inputs into cohesive strategic insights. The curriculum emphasizes a rigorous, modern approach to data collection, ensuring that participants can confidently deploy contemporary measurement tools in real-world business environments.

• Understand the architecture of customer cognition and decision-making processes.
• Develop technical proficiency in measuring emotional engagement and sensory experiences.
• Gain exposure to the application of neuroscience tools within a commercial context.
• Learn to translate captured data into meaningful improvements for customer-facing service and product design.

Studying in Norway offers international students a unique opportunity to immerse themselves in a society that values transparency, sustainability, and high-level academic inquiry. BI Norwegian Business School, located in the heart of Oslo, serves as a primary hub for those seeking to understand the intersection of modern management, global markets, and the administrative structures that shape democratic life. The campus environment is designed to foster both intellectual rigor and professional growth. By engaging with research-led curricula, students at BI gain insights into contemporary business challenges, from the ethics of artificial intelligence to the complexities of public sector management. The school’s emphasis on societal impact and its strong connections to the business community provide students with a versatile toolkit, preparing them for influential roles in a rapidly changing global economy while enjoying the vibrant, nature-integrated lifestyle that Oslo is known for.