Master in Media Management

The application deadline for Master in Media Management is Aug 31, 2027; the tuition fee is 363 EUR per year.

Graduates of this programme step into diverse, high-impact roles across the media landscape, ranging from content acquisition and production to strategic marketing and distribution. Whether working within specialized media houses or driving the digital transformation of marketing departments in broader corporate sectors, alumni are prepared to navigate the complexities of the modern media value chain. The programme is designed for those who aim to bridge the gap between creative content generation and sound economic management.

Integrated Practical Ecosystem

What sets this programme apart is its deep integration into the university’s own media infrastructure. Students do not just study theory; they actively contribute to real-world platforms including SUMO magazine, c-tv, and Campus & City Radio 94.4. This hands-on environment is complemented by a project-based curriculum where students tackle real-world assignments from external clients every semester. By the fifth semester—a dedicated project semester—students are fully immersed in complex, cross-media challenges that demand both journalistic integrity and business acumen.

The curriculum ensures students are adept at navigating the entire media lifecycle, from AI-assisted content generation and investigative research to brand management and sales. With a focus on both traditional channels (print, radio, TV) and the rapidly evolving digital and gaming sectors, the programme equips students with the versatility required to become leading specialists in an increasingly globalized and digitized industry.