New York, United States
The Non-degree in Meta Ads Manager for Beginners: GenAI Feature Integration at Coursera Project Network is a program for international students taught in English.
The Coursera Project Network is a unique initiative within Coursera, a leading online learning platform founded in 2012. It is not a university, but rather a public, open-access platform that facilitates the creation and delivery of hands-on projects by experts and educators. The Coursera Project Network is distinguished by its focus on practical, project-based learning, enabling learners to apply their skills in real-world scenarios. This approach allows individuals to gain tangible, job-ready skills quickly and efficiently.
The Coursera Project Network is a unique initiative within Coursera, a leading online learning platform founded in 2012. It is not a university, but rather a public, open-access platform that facilitates the creation and delivery of hands-on projects by experts and educators. The Coursera Project Network is distinguished by its focus on practical, project-based learning, enabling learners to apply their skills in real-world scenarios. This approach allows individuals to gain tangible, job-ready skills quickly and efficiently.
Did you know that leveraging AI in advertising can significantly boost engagement and streamline the ad creation process? In today's fast-paced digital marketing landscape, staying ahead with innovative tools is essential. This Guided Project was created to help aspiring digital marketers and small business owners harness the power of Meta Ads Manager's Generative AI (GenAI) features to create impactful advertising campaigns.More specifically, in this 1-hour long project-based course, you will learn how to:1. To create an ad set, including setting the campaign objective , target audience, and budgeting2. To effectively use Background Generation, Text Variations, and Image Expansion features to create visually appealing and engaging advertisements, applying best practices3. Troubleshoot common issues encountered while using GenAI features to ensure smooth ad creation and management.To achieve this, you will create a complete advertising campaign by working through a real-world scenario. Acting as an entry-level Digital Marketing Specialist for Bella Beauty, a small cosmetics business, you will plan, design, and prepare an ad campaign using Meta Ads Manager's GenAI tools, simulating a real-world marketing project.This project is unique because it combines theoretical knowledge with practical application, allowing you to gain hands-on experience with cutting-edge AI tools in digital advertising. In order to be successful in this project, you will need a basic understanding of digital marketing principles and familiarity with Meta Ads Manager. No prior experience with AI tools is required, as you will learn everything you need throughout the course
The Coursera Project Network offers a wide range of guided projects across various domains, including business, technology, data science, and more. These projects are designed to be completed in a short time frame, typically a few hours, providing learners with a quick and immersive learning experience. Through step-by-step instructions and hands-on practice, participants can build confidence in their abilities and directly apply what they learn to their personal or professional pursuits. The Coursera Project Network empowers learners to bridge the gap between theoretical knowledge and practical application, making it a valuable resource for skill development and career advancement.
The Coursera Project Network offers a wide range of guided projects across various domains, including business, technology, data science, and more. These projects are designed to be completed in a short time frame, typically a few hours, providing learners with a quick and immersive learning experience. Through step-by-step instructions and hands-on practice, participants can build confidence in their abilities and directly apply what they learn to their personal or professional pursuits. The Coursera Project Network empowers learners to bridge the gap between theoretical knowledge and practical application, making it a valuable resource for skill development and career advancement.
Application Fee
$0 USD
$0 USD
Tuition Fee
$49 USD
$49 USD
per year
All students from all countries are eligible to apply to this program.
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Application Fee
$0 USD
Service Fee
$0 USD
Tuition
49
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