Network Analysis for Marketing Analytics

The University of Colorado Boulder, founded in 1876 and set against the Rocky Mountains, is a major research university serving more than 37,000 students with nearly 3,000 international learners. CU Boulder is recognized for academic excellence, expansive research programs and a sustainability-driven campus culture. Students benefit from an array of undergraduate, graduate and professional offerings that encourage innovation across science, engineering, business, arts and humanities.

Research, entrepreneurship and experiential learning are central to the CU Boulder experience, with extensive laboratory facilities, innovation labs and co-op or internship pathways that connect students to industry and civic partners. The university supports cross-disciplinary projects and provides robust advising, career services and student organizations that help translate academic interests into practical outcomes and start-up ventures.

Boulder's outdoor lifestyle and proximity to tech hubs create strong opportunities for networking, recreation and balanced living. International students are supported by dedicated offices for admissions, orientation and visa guidance, making the transition smoother. With a large program portfolio and a campus culture that values sustainability, creativity and collaboration, CU Boulder is well suited to students seeking high-impact research experiences and an active campus community.

Network Analysis for Marketing Analytics is a non-degree program for students who want to learn about network analysis in marketing. It's a week-long course taught in English at the University of Colorado Boulder. The main advantage of this program is that it helps students understand the relationships between words and actors in marketing data.

The curriculum covers network analysis as it pertains to marketing data, specifically text datasets and social networks. Students will learn through instructor-led tutorials in Python and work on a major project. This course will help students develop skills in network analysis and data science.

After completing this program, students can pursue careers as Marketing Analysts, Data Scientists, Social Media Managers, or Business Intelligence Developers. They can work in industries such as marketing, advertising, or e-commerce, and can be employed by organizations such as marketing firms or tech companies.