Master in Product and Service Design

For Master in Product and Service Design, tuition comes to 900 EUR per year.

Product and Service Design is a two-year master's degree delivered in English at Università degli Studi di Roma "La Sapienza" in Roma, Italy. This branch of design is concerned with conceiving, developing, and refining both physical products and the services that surround them, treating the two as interconnected rather than separate disciplines. Coursework typically covers design methodology and research, teaching students how to identify user needs through observation and interviews before translating those insights into concepts. Product design topics usually include form development, materials and manufacturing processes, and prototyping techniques that allow ideas to be tested and refined through physical or digital models. Service design coursework, meanwhile, focuses on mapping the sequence of interactions a person has with an organization or system, using tools such as journey mapping and service blueprints to identify where a service can be improved or redesigned. Courses on design thinking and human-centered design are common across such programs, emphasizing iterative processes that move between research, ideation, prototyping, and testing. Students may also study topics such as sustainability in product development, digital and interactive design, and the business and strategic considerations that shape how products and services reach the market. Studio-based project work is typically central to the curriculum, giving students the opportunity to develop design proposals from initial research through to a finished concept or prototype. Graduates of product and service design programs pursue careers as product designers, service designers, or user experience specialists, working for design consultancies, manufacturing companies, or organizations developing digital and physical services. The English-taught format allows international students to study this discipline within Italy's broader design tradition.