Master in Requirements?Programcode=0013C

At Conestoga College, applications for the Sep 2027 intake are due by Aug 31, 2027, and tuition comes to 17,500 CAD per year.

Graduates of the Business Administration - Marketing (Co-op) program are prepared to launch careers in diverse sectors, including advertising, digital marketing, brand management, sales, and market research. By combining theoretical business knowledge with practical, hands-on experience through the co-op component, students gain the professional versatility needed to navigate today's fast-paced corporate environments.

This program is designed for individuals eager to master the art of consumer engagement and strategic communication. Students benefit from a curriculum that bridges the gap between academic study and industry application, ensuring they are ready to contribute to organizational success from day one. The program emphasizes real-world problem-solving, equipping learners with the tools to analyze market trends, develop compelling campaigns, and manage customer relationships effectively.

Technology-Integrated Learning

Reflecting the digital-first nature of the modern marketing industry, this program incorporates significant technical requirements. Students are expected to manage their own hardware to facilitate seamless access to proprietary software, collaborative platforms, and college resources. This approach ensures that learners are not only marketing-savvy but also proficient in the technical infrastructure that supports contemporary business operations.

Conestoga College is a well-regarded public college based in Kitchener, Ontario, offering more than 200 programs across fields such as engineering, business, health sciences, information technology, media and design. Established in 1967, the college serves roughly 16,000 full-time students and around 1,800 international students, and delivers applied training through multiple campuses across the Waterloo Region. Conestoga emphasizes career-focused education designed to equip students with job-ready skills.

The college is known for hands-on learning, modern labs and close ties to local industry, which support co-op placements, internships and employer-led projects. Program options include certificates, diplomas, degrees and postgraduate credentials, allowing clear progression routes for students seeking technical expertise or academic advancement. Strong employer partnerships and a focus on experiential learning help graduates transition smoothly into regional and national job markets.

International applicants can expect comprehensive admission guidance, orientation programs and student support services that address academic, language and settlement needs. Conestoga’s career services and alumni network aid job search and professional development, while campus life offers clubs and activities to build community. Prospective students should explore program-specific entry requirements, co-op options and scholarship opportunities to plan a practical and rewarding pathway.