Search and Display Advertising

The University of Colorado Boulder, founded in 1876 and set against the Rocky Mountains, is a major research university serving more than 37,000 students with nearly 3,000 international learners. CU Boulder is recognized for academic excellence, expansive research programs and a sustainability-driven campus culture. Students benefit from an array of undergraduate, graduate and professional offerings that encourage innovation across science, engineering, business, arts and humanities.

Research, entrepreneurship and experiential learning are central to the CU Boulder experience, with extensive laboratory facilities, innovation labs and co-op or internship pathways that connect students to industry and civic partners. The university supports cross-disciplinary projects and provides robust advising, career services and student organizations that help translate academic interests into practical outcomes and start-up ventures.

Boulder's outdoor lifestyle and proximity to tech hubs create strong opportunities for networking, recreation and balanced living. International students are supported by dedicated offices for admissions, orientation and visa guidance, making the transition smoother. With a large program portfolio and a campus culture that values sustainability, creativity and collaboration, CU Boulder is well suited to students seeking high-impact research experiences and an active campus community.

The Search and Display Advertising program is a non-degree course for students interested in digital marketing. It's offered by the University of Colorado Boulder, taught in English, and lasts several weeks. This program helps students learn how to create and execute effective search campaigns on Google Ads Search.

The curriculum covers topics like paid search ads, search campaign creation, and optimization best practices. Students develop skills in advertising, marketing, and campaign analysis. They also learn how to use Google Ads Search training materials and earn an official Google Ads Search Certification. The program provides practical exercises and real-world examples to help students master search advertising.

Graduates of this program can pursue careers as Digital Marketing Specialists, Search Engine Marketing Specialists, Advertising Managers, Marketing Analysts, or Social Media Managers. They can work in industries like advertising, marketing, or e-commerce, and be employed by companies like Google, Facebook, or small businesses and startups. This program provides a solid foundation for students interested in digital marketing and search advertising.