Services Marketing: Concepts & Applications

Indian Institute of Management Bangalore (IIMB), founded in 1973 and located in Bangalore, Karnataka, is a premier public autonomous business school known for rigorous management education and research. Situated in Indias technology and startup hub, IIMB combines academic depth with strong industry connections, offering a range of programs that prepare students for leadership roles in diverse sectors.

The institute provides a comprehensive portfolio of programs including full-time MBA, executive education, doctoral studies, and certificates, supported by a faculty engaged in cutting-edge research and industry collaboration. With more than 50 programs, IIMB emphasizes experiential learning, entrepreneurship, and global perspectives through partnerships and student exchange opportunities.

Students benefit from a vibrant campus life, access to Bangalore's corporate and startup ecosystem, and career services that connect talent with recruiters across India and internationally. IIMB is well suited to candidates seeking rigorous management training, networking opportunities, and a pathway into leadership, consulting, or entrepreneurial ventures.

The Services Marketing program at Indian Institute of Management Bangalore is a non-degree course for students interested in marketing. It's a one-week online program taught in English.

This program teaches students about services marketing concepts and applications, helping them develop skills in marketing strategy and customer service. Students will learn through case studies and group projects.

After completing this program, students can pursue careers as Marketing Managers, Customer Service Representatives, or Brand Managers. They can work in industries like finance, hospitality, or retail, and can be employed by companies like banks, hotels, or department stores.