Social Media Analytics

Johns Hopkins University in Baltimore, founded in 1876, is a leading research university with a global reputation for excellence across medicine, public health, engineering, the arts and sciences. The university enrolls around 32,049 students, including approximately 5,233 international scholars, and offers an extensive portfolio of programs—about 238—across undergraduate, graduate and professional levels.

Johns Hopkins emphasizes research-led education, interdisciplinary collaboration and hands-on learning through labs, clinics and community partnerships. International students can access comprehensive support services for admissions, visas, academic advising and career development, and can participate in research opportunities, internships and global exchange programs that enhance professional prospects and real-world experience.

Baltimore’s urban setting provides access to vibrant cultural life, medical centers and industry partners, making it well suited for students interested in translational research and public service. The university’s strong alumni network, career services and industry links help graduates move into competitive roles worldwide, while campus resources support wellbeing, student activities and a diverse international community.

The Social Media Analytics program is for post-graduate students who want to develop advanced skills in social media analytics. This non-degree program is offered in English and lasts several weeks. Its main advantages include learning machine learning and natural language processing to analyze complex social media data.

The curriculum covers key topics such as sentiment analysis and network analysis. Students will learn data manipulation techniques and effective visualization tools to influence consumer behavior and enhance digital marketing strategies. They will also work on real-world applications with industry partners.

Graduates can pursue careers as Social Media Managers, Data Analysts, Digital Marketing Specialists, or Business Intelligence Developers. They can work in various industries, including marketing, communications, or media, and for employers such as advertising agencies, tech companies, or non-profit organizations.