Strategic Marketing Design & Advice

Amsterdam University of Applied Sciences sits in the heart of a dynamic, international city and serves a large and diverse student population. Founded in 1993, the institution focuses on applied education that prepares students for professional practice across fields such as business, creative industries, health, and technology. With access to Amsterdam's cultural scene, international businesses, and innovation hubs, students gain practical exposure alongside classroom learning.

Programs emphasize project-based learning, collaboration with industry partners, and development of practical skills employers seek. International students can join English-taught programs, internships with local and multinational organizations, and applied research projects that address real-world challenges. Support services typically include career guidance, language assistance, and help navigating visas and accommodation in the city.

Studying in Amsterdam offers a multicultural lifestyle with excellent public transport, abundant cultural events, and a strong start-up ecosystem. The university's location encourages networking with professionals and peers from around the world, while student centers and clubs build community and enhance personal development. For students seeking career-ready education and a lively urban experience, Amsterdam University of Applied Sciences provides an applied, hands-on pathway to professional success.

This course is designed for working professionals looking to enhance their strategic marketing skills. Over a duration of 10 weeks, you will engage in practical assignments that focus on developing strategic solutions and business models. Ideal for those who thrive in a collaborative environment, this program encourages creativity and critical thinking.

Throughout the course, you will explore various strategic marketing theories and methods. Key topics include mission and vision development, formulating marketing options, and presenting strategic advice. You will also work on real-life assignments, allowing you to apply your learning directly to business challenges.

Graduates of this course can pursue roles such as Strategic Marketing Consultant, Marketing Manager, Business Development Manager, and Brand Strategist. The skills gained are transferable across industries, making you a valuable asset in sectors like finance, retail, and technology.