Master in Strategy and Innovation in Tourism

This program is designed for students who are passionate about shaping the future of tourism through innovative and sustainable practices. The Master’s in Strategy and Innovation in Tourism is a part-time program that spans five semesters, allowing students to balance their studies with professional commitments. It focuses on developing strategic thinking and practical skills essential for success in the tourism industry.

Students will engage in 14 modules covering key topics such as smart destinations, hospitality management, and strategic innovation. The curriculum emphasizes hands-on learning through projects, excursions, and discussions with industry leaders. This approach ensures that graduates are well-prepared to tackle contemporary challenges in tourism and contribute to its evolution.

Graduates of this program can pursue various roles, including positions at travel agencies, destination management organizations, and tourism policy institutions. They may also find opportunities in the MICE sector, which includes meetings, incentives, conferences, and exhibitions. The skills acquired are transferable across industries, making graduates versatile in the job market.