Text Marketing Analytics Specialization

The University of Colorado Boulder, situated against the stunning backdrop of the Rocky Mountains, is a flagship institution renowned for its academic excellence, research prowess, and vibrant campus life. CU Boulder has evolved into a hub of innovation and intellectual exploration. The university offers a diverse range of undergraduate, graduate, and professional programs across various disciplines, encouraging students to pursue their passions and make meaningful contributions to society. At CU Boulder, students engage with world-class faculty who are leaders in their fields, fostering an environment that promotes critical thinking and creativity. The campus is a melting pot of ideas and cultures, providing a rich tapestry of experiences for students. With a commitment to sustainability and a focus on cutting-edge research, the University of Colorado Boulder continues to be a beacon of higher education, preparing students to navigate the complexities of our ever-changing world.

Marketing data are complex and have dimensions that make analysis difficult. Large unstructured datasets are often too big to extract qualitative insights. Marketing datasets also are relational and connected. This specialization tackles advanced advertising and marketing analytics through three advanced methods aimed at solving these problems: text classification, text topic modeling, and semantic network analysis. Each key area involves a deep dive into the leading computer science methods aimed at solving these methods using Python. This specialization can be taken for academic credit as part of CU Boulder’s Master of Science in Data Science (MS-DS) degree offered on the Coursera platform. The MS-DS is an interdisciplinary degree that brings together faculty from CU Boulder’s departments of Applied Mathematics, Computer Science, Information Science, and others. With performance-based admissions and no application process, the MS-DS is ideal for individuals with a broad range of undergraduate education and/or professional experience in computer science, information science, mathematics, and statistics. Learn more about the MS-DS program at https://www.coursera.org/degrees/master-of-science-data-science-boulder.Applied Learning ProjectLearners explore conceptual overviews of text classification, text topic modeling, and semantic network analysis and dive into real-world datasets through instructor-led tutorials. Learners also conduct a major project for each of the three key methods.